HR teams create a lot of internal content, from announcements and onboarding resources to event pages, policy updates, benefits information, and company resources. At Definity, most of those pages live in SharePoint, where they need to be easy to read, simple to publish, and aligned with the company’s brand.

Before this project, HR was already using Claude to help create internal pages, which made the process easier from a content and structure perspective. The challenge was that the final output still looked generic. It worked, but it did not fully reflect the Definity brand, so the team still had to spend time adjusting the layout, colors, spacing, section structure, visual hierarchy, and HTML needed to publish the page correctly in SharePoint.

We built a custom Claude Skill to make that process faster, easier to repeat, and more consistent with Definity’s internal brand experience.

Starting with the workflow HR already had

One reason this project worked is that it did not ask HR to change tools. The team was already using Claude, so instead of introducing a new platform or creating a more complicated process, we built the Skill inside an environment they already knew.

That made adoption much easier. HR could keep working in a familiar way, gather the information for the page, add it into Claude, review the output, and publish the final version in SharePoint. The difference is that the Skill already has the context, instructions, and brand rules built in, so HR does not need to write a detailed prompt or explain the design direction every time they need a new page.

Now, they can paste the information they want to include, and the Skill generates a branded preview along with the HTML code needed for SharePoint.

Turning brand guidelines into a repeatable system

The Skill was built using Definity’s brand assets and standards, including colors, logo usage, typography, layout direction, components, gradients, and formatting preferences. That work required more than just adding the right colors to a prompt, because branding depends on how all those details come together on the page.

A page can use the correct palette and still feel off if the spacing is wrong, the hierarchy is unclear, or the sections do not guide the reader well. During testing, Definity’s digital designer reviewed the outputs and helped refine details such as gradients, spacing, layout choices, component consistency, and the grouping of information.

Those rounds of feedback helped make the Skill more useful in practice. The final output needed to feel like something HR could actually publish, rather than something that still required heavy cleanup before it felt ready.

What the Skill generates

The Skill, currently called Definity Brand Page Builder, produces two main outputs:

• A preview of the designed SharePoint page

• The HTML code needed to paste into SharePoint

The preview is designed to match how the page will look once it is published, so HR can review the structure before adding it to SharePoint. The pages follow the same overall brand system, but the layout can adjust depending on the information provided. Some pages may need different text boxes, sections, or content blocks, while others may need a more direct structure.

That flexibility was important. Internal pages should feel connected to the same brand system, but they should still be able to adapt to the content they are communicating.

Why this became an AI adoption use case

This project started with a practical problem: HR needed a faster way to create polished internal pages that adhered to brand standards and worked within SharePoint. The Skill helped with the parts of the process that were slowing things down, including formatting, layout, design consistency, and HTML generation.

HR still provides the information, reviews the output, and decides what gets published. Marketing still upholds brand standards, and design still plays a role in ensuring the visual system feels right. The Skill simply helps bring those pieces into a more repeatable workflow.

That is what makes this a useful example of AI adoption. It takes an existing process and makes it easier to repeat with fewer manual steps, while still keeping the right people involved in the final review.

Built from the marketing side

Another important part of this project is that it was built by the marketing team, with support from design. A tool like this did not need to start as a large engineering initiative, since the main challenge was brand consistency, content structure, and SharePoint-ready output.

Marketing understood how the pages should feel, HR understood what the pages needed to communicate, and design helped refine the visual details. Claude helped turn that context into a repeatable output that could support the process without requiring a long development cycle.

This is one of the more interesting shifts happening with AI inside companies. Teams can now build small, useful tools for the workflows they know best, especially when the problem is specific and the desired output is clear.

The project also showed that human review still matters. The Skill can generate the structure and code, but people still make the final decisions around content, clarity, design quality, and publishing.

Smaller use cases can also create meaningful value. This was a focused internal tool for a recurring task, and that made the impact easy to see.

What changed for HR

The Skill is already in use, and more than 5+ internal pages have been created using it so far. The process is now faster and easier for the HR team because they can go from page information to a branded SharePoint-ready layout without manually rebuilding the design each time.

It also reduces the amount of back-and-forth needed around formatting. Because the Skill already understands the brand direction, the first output is much closer to what the final page should look like, which gives HR more time to focus on the information itself, what employees need to know, how the content should be organized, and whether the message is clear.

A practical step toward better internal workflows

The Definity Brand Page Builder helps HR create branded SharePoint pages faster, with less manual formatting and a more consistent final result. It also shows how AI can support internal teams in a practical way when it is applied to a clear workflow with the right context.

For Definity, this project was a small but useful example of that approach, taking a real process, giving AI the instructions and standards it needs, keeping human judgment involved, and making the work easier to repeat.